Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
The discussion will centre on 'What should OOH do to attract more brand spends'.
The company's association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given...
Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of 'Thinking out of the box: how creativity broadens...
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures...
Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage...
'Projo' has worked for around 18 years in some of the country's top creative agencies including McCann, JWT and DDB Mudra, where he has shaped brands...
Rohan is an experienced media professional with 15 years of experience in media planning, campaign amplification and media buying, both in digital & traditional media spaces.
Sachin has won more than 100 national and international awards including Adfest, Spikes Asia, One Show, Cannes, Clio and D&AD for his work.
Until recently, Nilay was with Ogilvy Bangalore, before moving on to Head the Creative at Sideways Consulting in Mumbai; some of his most notable works includes...
The campaign is executed by Platinum Outdoor
Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...
Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an increasingly digital world.
The campaign is executed by MOMS Outdoor
The matrimonial platform leverages cultural touchpoints and local transit lingo to connect with commuters on the city’s lifeline.
The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...
Remi Roques, VP & GM – Broadsign APAC, shares his insights on how automation can help OOH media owners move...
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant...
The 3rd edition of DDX Asia is scheduled to be held on February 12 and 13, 2026, at Hall No...
Gajendra Jangid, Co-Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic...
These new premises in each city include advanced experience centres designed to showcase the company’s latest AV technologies and system...
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
The campaign is executed by MOMS Outdoor