Sanjeev Goyle to speak on’Planner’s Purse… 2025′ at OAC 2016

The Indian OOH industry’s growth momentum will be largely determined by the industry’s ability to anticipate the future expectations of planners and buyers. In a rapidly evolving business environment, OOH players would have to sharpen their market intelligence as also scientifically gauge the future of OOH advertising and mould their business accordingly. Sanjeev Goyle, CEO — OOH & Rural, IPG Mediabrands, will focus on this theme in his address on the topic’Planner’s Purse…2025′ in the upcoming annual Outdoor Advertising Convention (OAC) that will held at Hyatt Regency, Gurgaon during June 17-18.

Sanjeev has over 30 years of experience as profit centre head, and in areas like project management, product management, brand management, advertising & PR, research, sales, general management and strategic planning. Recently, he took over as CEO — OOH & Rural, IPG Mediabrands.
A management graduate from S.P. Jain Institute of Management & Research, Mumbai with specialisation in marketing, Sanjeev has worked both in the urban and rural markets holding pan-India responsibility. His rural marketing exposure started 30 years back, handling the OTC market leader Anacin — the largest selling rural brand in the mid-1980s.  Subsequently, he handled Forhans tooth powder and Panama cigarettes, both leaders in their respective categories through to the mid-1990s.

In 2002, Sanjeev joined Mahindra & Mahindra – farm equipment segment and stayed with the group for 12 years and was the Chief of Marketing – Farm Equipment & Agri Business, a $2.2-billion segment of M&M.  He was also the Business Head for Applitrac, the farm machinery business.  Handling the world’s largest tractor brand by volume Mahindra Tractors, he was also the Head for the Swaraj brand.

Sanjeev has attended short duration executive coaching programmes at both Harvard and Ross Business School, and his work on Mahindra Shaan brand was taught as a case study on innovation in the Harvard MBA Programme.