Manu Seth to speak on mobility & OOH at OAC 2016

Mobility promises to open up new growth avenues for OOH industry, evidenced by similar trends in many of the western markets where mobile applications are being used in a significant way to bolster OOH advertising and deliver great consumer experiences. The moot question, can mobility solutions influence Indian OOH’s transformational journey. What results would brands expect to see from using mobility-enabled OOH media? What aspects of an OOH campaign can be amplified using mobility?

Manu Seth, Senior Director Marketing, South Asia, HTC, will speak on the topic “Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward at the upcoming Outdoor Advertising Convention 2016 that will held at Hyatt Regency in Gurgaon, Delhi NCR during June 17-18.

Manu has been formulating and implementing HTC’s marketing initiatives in India since 2011. He has rich experience in constructing new marketing organisations, defining a brand’s marketing strategy to enter into the Indian market; building brands with innovative marketing techniques and executing high profile multimillion-dollar marketing campaigns. He has successfully executed campaigns across all verticals: ATL, BTL, Social Media, On-ground Events & PR, including tactical demand generation and channel partner marketing.

Manu is an innovative marketing leader, who comes with more than 19 years of experience with a proven track record in groundbreaking 360-degree consumer marketing across brands like HTC, Motorola and BlackBerry, Tata Indicom (Tata Teleservices), Idea Cellular, Times of India and Tata Infomedia in the Indian market.