OAA

Ashish Morone, SVP & Head â€“ Marketing Communication, HDFC Bank part of OAA 2023 Jury

A marketing veteran with over 20 years of experience leading some of the biggest brands, Ashish joins the distinguished OAA Jury for 2023 contest.

Published

May 9, 2023

M4G Bureau

Eminent brand leader Ashish Morone, Senior Vice President & Head – Marketing Communication, HDFC Bank is part of the esteemed jury for the Outdoor Advertising Awards (OAA) for 2023.

Ashish is a specialist in finance marketing with over 20 years of experience, and having also worked with large corporations such as ICICI Bank, HSBC, and L&T General Insurance to name a few.

Ashish is a strong advocate of digital transformation of marketing and is keenly involved in data-led digital marketing with no human intervention. Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the “segment of one” more effective. He has set up the customer loyalty measurement practice at HDFC Bank through implementation of NPS. He also heads the POD for driving the digital business on personal loans.

Ashish was also part of the core team responsible for re-developing the Edelweiss Group brand positioning and brand architecture for key businesses including life insurance, retail capital markets and retail finance.

Entries to OAA 2023 contest are to be submitted online at https://www.oacasia.org/awards/ latest by May 15.