The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
The campaign is executed across Admiralty and Tsim Sha Tsui MTR stations, two of Hong Kong’s highest traffic commuter hubs.
This campaign was executed in Belgium in collaboration involving Bauer Media Outdoor Belgium and Omnicom Group
The account is estimated to be Rs. 1200 crore
The campaign is created by Courage
The campaign is executed by MOMS Outdoor with the innovation executed by Sakshi Advertising Company
Next up in Media4Growth’s ‘AI & Creative Ownership’ series, Vinit Patil, Creative Director at Sociowash, speaks about the viral AI-generated...
The campaign is executed on the Mumbai-Pune highway
Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective,...
The campaign is created by Melbourne-based agency 2045
Heineken consolidates creative roster across Publicis, WPP and Stagwell
The report, OOH – A Valuable Performance Medium, analyzes device-level data across hundreds of campaigns spanning seven verticals, including retail,...
Nimesh Shah shares insights into Kolkata’s fragmented OOH market, rising interest from D2C brands, and the operational challenges media owners...
The campaign is executed by MOMS Outdoor with the innovation executed by Sakshi Advertising Company
The mandate covers integrated media responsibilities for JLR in India, with the account estimated to be worth nearly ₹400 crore
Ocean Outdoor UK recently set a new milestone in DOOH with the launch of Ocean® Portal, a new format developed by Ocean...