The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
The campaign is executed by WPP Media`
Hiscox and EE are the launch partners
Created by BBH London, the bold outdoor rollout uses striking frozen imagery to spotlight the retailer’s commitment to price stability...
The hundreds of thousands of people attending Isha Foundation’s Mahashivratri event in Coimbatore got the chance to have one-on-one experiences...
The campaign is created by Scholz & Friends
Executed by 4creative, the 10-metre-wide installation features 3D-scanned statues of real activists to promote the new factual drama, 'Dirty Business'.
His appointment is expected to drive strategic growth for the footwear retailer’s diverse portfolio.
Steve brings more than 25 years of experience across advertising, retail, and digital platforms. Most recently, he spent 14 years...
Total projected revenue to the Authority, including State GST, is expected to exceed ₹250 crore over the duration of the...
The tender covers co-branding and inside advertising opportunities across Corridor-1 of the Kanpur Metro network.
The campaign is executed by OAP Mediatech
Creativity has often a contentious area in OOH- a long standing lament being the absence of a creative approach exclusively...
The night sky at the Fairmont Udaipur Palace became a high-tech canvas as Nissan used a massive drone fleet to...
The veteran leader and former Raymond Lifestyle CMO steps into the top marketing role at the multi-billion dollar conglomerate to...
As Digital Out-of-Home scales across smarter infrastructure and data-driven ecosystems, media leaders highlight how technology, content design and contextual intelligence...