DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’
The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada
The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada
Combined offering to further streamline automated buying and selling of DOOH inventory
Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
‘The Sea Is The Sky’ was an Ocean digital creative competition winner
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s...
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise