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Contracts & Investments1 day ago

Zurich Kotak General Insurance takes up naming and branding rights for Goregaon East Metro Station

The newly operational Metro Line 7 offers seamless connectivity to the Western Express Highway, serving as a key corridor for...

Innovative Use2 days ago

Goel TMT creates India’s largest building wrap installation in Raipur

The massive installation, located at PWD Bridge, Canal Road, covers a total area of 23,958 sq. ft., spanning five floors...

Insights5 days ago

‘India’s LED display industry set for 30-35% annual growth’

Media4Growth connected with Gaurav Khurana, Owner of Newtech Video Systems Pvt. Ltd., to understand how the LED display industry is...

Company News6 days ago

Duroflex unveils new brand identity and positioning: ‘Designed to De-Stress’

The repositioning marks a strategic shift in how Duroflex defines comfort, wellbeing, and recovery in the context of modern living.

Creative Concepts6 days ago

Chupps’ biodegradable billboard meets its purpose

This billboard was installed by INTO Creative

Insights6 days ago

Mark Bracey on his top 5 technologies transforming the OOH industry

As OOH rapidly transforms into a digital-first channel, traditional media owners are discovering that the right technologies don’t replace what...

Campaigns1 week ago

PlayStation unleashes fury with literally slashed OOH campaign

The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.

Insights1 week ago

If content is king, technology is the kingmaker: Ashish Limaye on how tech is reshaping the OOH experience

Ashish Limaye, CEO & Founder of Craving Digital, speaks about how technology is amplifying OOH’s creative power - and why...

Campaigns1 week ago

KFC takes festive OOH campaign to the skies with ‘Feastival’

The campaign is executed by Walk The Talk

Campaigns1 week ago

IKEA’s ‘Halloween Essentials’ OOH campaign

The work by boutique creative agency INGO avoids the clutter of seasonal clichés no pumpkins, no fake blood instead, it...

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