AD&VI DOOH network inaugurated at Anand Vihar Railway Terminal

Media firm AD&VI has launched a cutting-edge DOOH advertising network at Anand Vihar Railway Terminal in Delhi NCR, marking a major milestone in the evolution of transit media in India.

The network was officially inaugurated by M. Paramasivam, Executive Director of Punjab National Bank (PNB), in the presence of senior Railway and PNB officials. The launch is part of a growing trend of modernising advertising infrastructure at high-traffic railway terminals across the country.

Located at one of the busiest transit hubs in East Delhi, Anand Vihar Terminal connects over 1.5 lakh daily passengers and more than 140 trains. The area is further boosted by its proximity to Anand Vihar ISBT, Metro Station, and the under-construction Regional Rapid Transit System (RRTS). With new Vande Bharat trains to Ayodhya and Dehradun recently added, the terminal offers brands high-impact access to a diverse commuter base.

The newly installed DOOH network includes high-resolution digital pillar screens and premium backlit boards. These are strategically placed along key corridors entry/exit zones, platform waiting areas, and subway intersections to maximise visibility and audience engagement. The integration of sleek display technology into the terminal’s passenger flow offers brands a smart, seamless way to connect with daily commuters.

Shri Paramasivam lauded the role of DOOH in transit spaces, calling it a leap forward in how advertising engages with mass audiences in modern public environments.

Commenting on the network launch, Sakthi Vishnu, Co-Founder, AD&VI said: “This initiative represents not just a milestone for AD&VI, but also a broader shift in how brands are engaging audiences in mobility-driven environments. As footfall continues to rise and digital infrastructure evolves, Anand Vihar Terminal stands out as a powerful platform for forward-looking brand campaigns.

Adharsh Kumar, Co-Founder, AD&VI, observed that “the network is an amalgam of state-of-the-art DOOH technology and aesthetic display solutions that would be of the essence to a wide spectrum of advertising brands”.