Digital Display

Marriott Hotels first to use Lightvert’s ECHO technology

While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect

Published

December 22, 2017

M4G Bureau

Marriott hotels in the UK has partnered with OOH advertising specialist Kinetic to deliver a futuristic new outdoor advertising campaign that sees images of iconic European landmarks beamed to audiences on Londons South Bank

The three-day campaign launched on December 21 has visions of the landmarks ‘projected’ out across the Thames from Observation Point. The public are challenged to capture the image on their mobile and share it for a chance to win travel vouchers.

The campaign, a continuation of Marriott Hotels Travel Brillantly campaign marks the world’s first commercial use of ECHO technology developed by British start-up Lightvert. While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect.

The campaign has been co-ordinated by Kinetic in association with media, content and technology agency Wavemaker.