The Brand Sigma marks 5 years with a DOOH campaign

To commemorate its fifth anniversary, The Brand Sigma rolled out a large-scale, premium DOOH-led campaign across India — celebrating the milestone while unveiling its new strategic framework, “People, Process & Performance.” The campaign served both as a visual celebration and a message of gratitude to clients and media partners, capturing attention with bold, high-impact creatives across the country.

The creatives featured a striking visual identity built around the number 5, symbolizing five years of growth, partnerships, and progress. The design integrated The Brand Sigma’s signature brand palette with celebratory elements and the new strategic pillars — People, Process & Performance — highlighted prominently on screen. The message positioned the brand’s milestone as not just a marker of time, but of transformation and forward vision within the OOH industry.

Deployed across major arterial roads, airports, business districts, tech parks, residential areas, and shopping hubs, the campaign ensured high visibility among audiences and industry stakeholders alike. Each screen placement was chosen to reflect the brand’s close engagement with its clients and media partners — a thoughtful gesture of appreciation towards the ecosystem that has supported its journey.

Madan Seeni, Director, The Brand Sigma Said, “People, Process & Performance” strategy is intended to build a trusted and transparent identity within the advertising and media fraternity. This consistent approach has helped the company not only expand its footprint but also build meaningful partnerships across the ecosystem in the last 5 years. Our vision for the future is clear – marketing that is informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients. From building brand affinity to driving store visits or digital conversions, we help clients design OOH campaigns that move people and move metrics. It’s a privilege to take The Brand Sigma which is in its 5th year forward to serve the changing needs of customers and set our business up for future success. We thank all the stakeholders who have been part of this fulfilling journey and thank them for making us their trusted OOH Media Partner.