LOCAD’S new ScreenOOH captures DOOH market
By Bhawana Anand - October 17, 2019
The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions
LOCAD, a new age outdoor industry solution provider launches a new DOOH network called ScreenOOH, a programmatic DOOH network. It is a complete programmatic system where the advertiser can see screens and schedule trailers from a single place. It provides clients unparalleled innovations such as the ability to check real time traffic. “This is the first ever network created for the Digital OOH format where brands or agencies can select digital media as per their marketing requirement”, shares Rishabh Mehta, Founder & CEO of LOCAD.
The single connected network has screens from across metro’s and top 15 cities of 8 states, aimed to create high visibility and mega impact for brands and advertisers. The network has 3000+ DOOH Live Screens across retail networks, corporate network and Outdoor Digital, reaching to 1.5 million audience and 500k daily impressions.
The company has tactically incorporated various touch points into the network understanding the needs of clients targeting a wide variety of audiences of different age group and segments. For instance, the retail network spread out at electronics caters to the audience profile of Men-80% and Women-20%, Age- 25 yrs to 60 yrs wherein automotive caters to the audience profile of Men-80% to Women-20%, Age- 25 yrs to 60 yrs. And corporate network having 400 screens at 16 locations gives the brand an opportunity to target Young Millennials + Targeting Startups of Age - 20 yrs to 45 yrs and outdoor digital network having 60 VMD’s Outdoor Network Live across premium locations in Vadodara targets to audience profile of Men 50% Women 50%, Age-15 yrs to 60 yrs.
“The avenues have been selected to capture a wide segment of audience offering a complete solution to advertisers to target their desired audience starting from youth to professionals at different locations including the workplace to retail outlets”, explains Mehta.
In the second phase, the company has plans to increase the number of screens spread across the nation to widen their offerings.
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