By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH
This is up 1.7% year on year. On a half-yearly basis, the market is up 0.6% on H1 2016 as a result of the growth in Q2 this year. The growth also indicates that the OOH industry is in a strong position as it embraces the opportunities offered by technology. Justin Cochrane, Chair of Outsmart, explains that “the OOH industry is rebalancing as the digital transformation continues, but classic OOH will continue to have a vital role for advertisers with its scale, reach and frequency.”