Small is big!
NanoBlock takes its four inch toys made of blocks to the streets to draw big attention
'The biggest little toy on the block' read the copy of the installation and it was literally so as there was a'big' element to the unit. For example, there were big footsteps of a panda and when the passersby followed it they were lead to a very'little' toy panda. Agency Team Detroit, USA, wanted to communicate the new toy of their client NanoBlock and the challenge that they faced was that the average height of the toys made of the blocks was just four inches; so the Nanoblocks were easily overlooked on the shelves. The team thus took them to the streets to discover that these little blocks
were drawing big attention!
First Published : April 15, 2013 12:00 am