By: Rajiv Raghunath
Last updated : September 16, 2019 11:42 am
To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations
To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations – tailored to each major city - to encourage commuters to experience the stadium on the street.
oOh!media New Zealand’s Head of Sales, Ben Gibb said the campaign is the largest of its kind for oOh!, allowing amplified reach and impact to ensure Sky TV can cut through the clutter and reach its audiences in a unique and exciting way during their everyday commute.
“By coupling this extensive reach and dwell time with our creative offerings, such as our large format Panoramas and special build capabilities, we can increase impact, engagement and talkability for Sky TV to create a truly unmissable campaign,” he said.
Steve Bayliss, Chief Marketing Officer for Sky TV, said oOh!’s assets were the perfect avenues for executing a captivating campaign of this size.
“As well as introducing our great new products, the aim of the campaign is to put a smile on the face of everyone who sees the advertising. Our outdoor activation allows us to do just that – inject a bit of fun and a creative twist to an everyday situation.”
The Sky TV Network campaign was launched last week and will run until the end of September.
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