By: Rajiv Raghunath
Last updated : October 21, 2019 9:34 am
Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
John said that “eight of ten clients” are now leveraging DOOH for their campaigns as this media benefits from the use of more data, emergence of private marketplaces and more effective story telling.
Efficiency, transparency and effectiveness will determine the growth of DOOH going forward, even as the medium gears up for greater “speed and scale”. Speed is the name of the game for DOOH, he added.
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