Kia drives into Times Square with traffic-stopping campaign

The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.

Automobile brand Kia unveiled a huge Times Square takeover campaign just after the New York City re-opened on May 17. The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention, with the predominantly blue and purple colour tinged ad displays beaming from the iconic digital screens.

The campaign was executed by Tiger Party which manages the media assets at Times Square.