By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The charter will form the automated trading standards to which JCDecaux will adhere.
Spencer Berwin, JCDecaux’s co-chief executive, was quoted in the media as saying the UK outdoor market had reached a "tipping point" where half the revenues are coming from digital. "Digital is no longer a nice to have, but is now a must-have. The great thing about digital is that it’s now about mass brand one-to-one marketing. It is now able to offer that personalisation at scale."
"We also think it’s important for us to be a brand leader in the OOH market; to outline what we believe should be the standards as a benchmark for everything."