Zee Studio rolls out'See it all' campaign

With the marketing objective of bringing the best of Hollywood to its Indian audience, Zee Studio rolled out its outdoor campaign titled'See it all'. With a newer library of compelling movie collection to choose, the movie range offers a wide variety of genres that includes action, comedy and animation.

Bright Outdoor has used the billboards media strategy. The 10-day campaign has been executed only in Mumbai.

Speaking about this, Yogesh Lakhani, Bright Outdoor, says: "Corporate announcements, like this philosophy change, for a leading TV channel is always a very big challenge because they already are a large media themselves. So we have to deliver more in a comprehensive and unquestionable way from a different medium - Out-of-Home - with all its typical issues! The team at Bright Outdoor not only rose to the challenge but also delivered a flawless campaign across Mumbai”.