The Harvest Express chugs along

Food brand Harvest Gold, through its nearly 3-decade journey, has etched an indelible impression on the minds of consumers with its baked food items. The brand is now building significant visibility for its burger bun offering with campaigns, with the Delhi Metro train wrap being a standout.

The Harvest Express, as the creative suggests, says aloud it is ‘Burger Time’, shining the light on an offering that is meant to make ‘Har party funkier’ and ‘Every week lovelier’.

The moving billboard is also perhaps a tribute to the brand’s belief in OOH