Campaigns
Tata Mutual Fund promises to turn dreams into reality “One Day”
Posterscope India rolls out the campaign, seizing the spotlight during the ICC Cricket World Cup
In a strategic move, Posterscope India has embraced an ambush advertising approach for Tata Mutual Fund, seizing the spotlight during the ICC Cricket World Cup. With the tagline “ONE DAY,” Tata Mutual Fund responds with a powerful messages: “For your ONE DAY, start investing today”, “For their ONE DAY, start investing today”, emphasising the potential of SIP investments in realising financial goals.
Positioned adjacent to a towering billboard on the bustling Bandra ROB in Mumbai, this campaign captures the attention of 5-6 lakh commuters, making it a high-impact choice. This location serves as a compelling juxtaposition, cleverly capitalising on ICC’s message to spotlight Tata Mutual Fund’s vision of turning dreams into reality ‘One Day’ through strategic and committed investments.
This innovative approach not only captures the essence of the event but also underlines the transformative power of long-term financial planning. It’s a testament to the creativity and forward-thinking strategies employed by Posterscope India in propelling Tata Mutual Fund into the spotlight during this global sporting event.
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