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'State' of art innovation

By Bhawana Anand - January 12, 2013

The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one.

To showcase Gujarat's progress as a state, Tata Housing and Arvind Real Estate with the help of DDB MudraMax designed an OOH innovation at Kankaria Lake, Ahmedabad. The 12 feet Gandhian Chakhra was installed with the backdrop of Gujarat's progressive skyline exclusively sculpted from scrap materials from various industries in and around Ahmedabad.

The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one. In the process it also highlighted the need to minimize industrial waste for a greener and a sustainable tomorrow. The art installation took about a month to weld together by well-known local artistes Kishor Pawar and Haresh Patel. The whole Chakhra basically represents the development aspects of Ahmedabad --the small wheel indicates the housing clusters and the walled city from which the city has gradually grown into an energetic megacity that it is now. The skylines depict the evolution of real estate in the city, tracing the transition from small housing apartments to modern townships with high quality infrastructure, while the larger wheel depicts the growing industrialization, which is also directly related to the growth of real estate.

The wheel also stands for the automobile industry hub that is clustered around the city outskirts of Sanand. Finally, the running thread of message is the importance of co-existence of both industrialization and real estate growth for the betterment of citizens.