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Home » Campaigns » SpectaLook opticals celebrates World Sight Day with outdoor campaign

SpectaLook opticals celebrates World Sight Day with outdoor campaign

By M4G Bureau - October 13, 2023

The global event is an effort to raise awareness about blindness and vision impairment.

World Sight Day is an annual international observance held on the second Thursday of October, aimed at bringing attention to blindness and visual impairments. Its inception was in 2000 by the SightFirstCampaign of Lions Club International Foundation.

Specta look OOH campaign

Today, it is incorporated into VISION 2020 and organized by the International Agency for the Prevention of Blindness (IAPB), in partnership with the World Health Organization.

Specta look's Transit campaign on Rikshaw

SpectaLook (previously known as Vision Eye Plus), a brand launched in 2013, launched an outdoor campaign with catchy taglines to celebrate the same. 

Specta look OOH campaign

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