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International Events3 days ago

WOO names first three speakers for APAC Regional Forum in Seoul

The Forum is organized in partnership with the Korea Out of Home Advertising Association (KOOHA) headed by Chairman Chang Hoon...

Insights4 days ago

“Innovation isn’t technology, it’s the way we think”

In his column, Santosh Padhi, Founder & CCO of Into Creative, reflects on why brands must rediscover experimentation and problem-solving...

Campaigns4 days ago

Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup

Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...

Insights7 days ago

Crafting urban narratives: How OOH is Shaping city identity

Junaid Shaikh, Managing Director of Roshanspace Brandcom, highlights how immersive design, safety standards and tech innovation are making OOH part...

Campaigns1 week ago

myTrident launches 3D OOH campaign featuring Kareena Kapoor Khan

The innovative billboards are now live across 15 major Indian cities including Delhi, Mumbai, Bengaluru, Bhopal, Ludhiana, and Amritsar.

Innovative Use1 week ago

Tata.ev frames India’s potholes as the perfect pitch for Harrier.ev

Installed at a potholed stretch of road, the campaign features a bright yellow frame with hazard stripes and the line:...

Insights1 week ago

From media to monument: The vision behind iconic OOH landmarks

In this column, Pramod Bhandula, Executive Chairman – JCDecaux India, delves into how Out of Home media transcends advertising to...

Insights1 week ago

Prestige meets proof in landmark OOH

In this column, Magesh Poondi, CEO, ReLu AI Systems, shares why even iconic sites like Sea Link or Times Square...

Industry News1 week ago

OAAA report: OOH industry sees $2.86 Billion in Q2 revenue

Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.

Campaigns1 week ago

OOH lights up Mumbai’s Ganpati Festivities

From pandals to billboards, brands marked their presence across Mumbai’s Ganpati celebrations

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