OMI puts forth another compelling campaign for Titan
By Pray Jani - November 05, 2019
The new collection of Raga and Maritime is displayed on 2 lakh sq. ft. of surface area across the country.
Titan captures grand space of a total of 2 lakh sq. ft. of surface area across the country to showcases Raga and Maritime collections. Leveraging OOH medium of communication, the brand has captured about 50 cities across the country, like Delhi, Mumbai, Pune, Ahmedabad, Surat, Baroda, Bangalore, Pondicherry, Chennai, Cochin, Jaipur, Raipur etc. comprising of metro cities, tier 1 and tier 2 cities to run the OOH agency in partnership with OMI, Laqshya Media Group’s outdoor agency arm to execute the campaign.
Both the campaigns, Raga and Maritime each have a unique message to pass to their TG. Raga campaign 'Facets' talks about ‘Celebrate Every Facet’ of women and ‘Maritime’ talks about ‘Inspired by Seafarers’ for Men. The campaign has thus selected media vehicles which are high on impact that evokes a lasting impression, like Panoramic Billboards, Bus Shelters & Mall Media, gathering maximum eyeballs i.e. are apt as per the TG’s presence physically and psychologically.
Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said, ‘It’s always a great pleasure having the opportunity to execute the Titan Campaign. The brand is universally loved by masses and their visibility is celebrated by one and all. Our task was just to ensure this ‘No- Miss Visibility. OMI used its in-house proprietary tool ‘SHARP’ to give the campaign high noticeability & create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touchpoints that were imperative as per the TG’s day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience.