Homecenter tributes Horror Classics on Halloween

The Horror Catalogue is the Homecenter campaign for Halloween. It is a tribute to the classic horror posters, recreated using our products. The campaign seeks to be part of the Halloween conversation in an organic way, while at the same time, telling Colombia the immense variety of options they can find in Homecenter; options that work even to dress up or celebrate a day as iconic as this. ideated and executed by McCann Colombia, an advertising agency.

The campaign is composed of a strong digital action on Instagram and Twitter, advertising in the store’s food court, flyer give away at the points of sale and a non- traditional advertising on some Cinemark theatres of the city.