By: Bhawana Anand
Last updated : October 23, 2019 4:20 pm
An online wedding company shares the load of weddings by offering venues all across the country
Rolled out by TheMediaAnt the strategically designed campaign is targeted around the popular marriage venues and high footfall areas of each city. Consequently, the most visible sites such as Hoardings, Bus Shelters and Digital Hoardings have been taken around the venues.
Almost 16 cities of metro markets and Tier I & II are captured aiming to target all major cities of the country such as Bangalore, Indore, Pune, Chandigarh etc. Started last week, the campaign is expected to run the entire wedding season or at least, the brand continues to get positive response from the users.
Commenting on the campaign launch, Sandeep Lodha, CEO, Weddingz.in said, “Millennials prefer convenience in this era of technology, the internet and smartphones. As India's largest wedding solutions company, we are focused on offering these millennials and their families services at the tap of a button. We understand the many challenges faced by an Indian couple and their families while organising a wedding in today’s time-crunched world. Hence, this campaign is designed to highlight Weddingz.in’s comprehensive and convenient solutions to put together a hassle-free wedding experience. With a digital and OOH approach, we are aiming at capturing the attention of online as well as offline consumers.”
Ruchita Choudhary, Head of Brand & Content, Weddingz.in said, “We’re very happy to roll out Weddingz.in’s first digital and OOH ad campaign. Within ten days of its launch, the campaign reached over 10 million-plus views. The campaign has been designed to beautifully capture the sentiments of a young Indian couple and their families and highlights how important it is to make the right choice for the special day. Hence, through this campaign, we aim to reach out to our audience across the country and bring into light Weddingz.in’s venue and non-venue services that will enable them to enjoy a hassle-free day. Given the wide access to the internet and an increase in social media and OTT consumption by millennials, we’ve launched our campaign across social media and digital platforms including YouTube, Hotstar, Instagram among others. Weddings in India are an emotional affair and we believe that our campaign will connect with consumers across regions.”
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