GoJek’s search for engineers ends at OOH
By Bhawana Anand - October 11, 2019
The Super App gives the job-hunting platform avatar to the OOH medium
Indonesia’s 1st unicorn, GoJek Tech, setting up its business in the Indian market, utilizes the outdoor advertising to invite the job applications for the post of engineers, hiring for their new base i.e. Gurgaon. The endeavor of using the outdoor medium is to create awareness about their company to entice the technology professional hence the brand has undertaken the wide-spread outdoor activity for a month-long duration.
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Handled and executed by The Media Ant, this ongoing campaign is widely visible in Gurgaon vicinity targeting the technology professional employed there. In order to establish the brand reputation and stimulate interest in the minds of the TG, the brand, also known as Super App, creative route of to highlight the success stories and the scale at which it operates.
Considering the TG, the agency has picked up formats located at high traffic Junction & traffic bottlenecks such as outside large tech parks (DLF Cyber City, One Horizon Centre etc.), metro transit points etc. Every nook and corner of Gurgaon have been branded by capturing strategically placed media such as FOB, digital screens, static sites, unipoles, rapid metro and many more.
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