Last updated : December 05, 2017 6:53 pm
Platinum Outdoor planned and executed the 2-phase launch campaign for Tata Hexa across 22 cities that included highly disruptive innovations
Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors, said, “The HEXA is a car suitable for all lifestyle needs and our partner Madison-Platinum OOH has been successful in conveying these brand attributes. The outdoor campaign with an LED acrylic logo and the installation of an actual six foot tall SUV have helped garner excitement with high impact and good visibility. Our focus is on increasing brand effectiveness and with the combination of innovative campaigns and the expertise of our partner we are sure to stir up the outdoor space with impactful visual branding.”
Dipankar Sanyal, CEO, Platinum Outdoor, added, “We continue to drive innovations for all Tata Motors brands in OOH and are really excited with this new launch of Hexa”.