By: M4G Bureau
Last updated : December 14, 2020 10:56 am
A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in length, 3.6 meters in width and weighing 180kg being featured on a billboard in Johannesburg
Mediology carried forward the audacious idea to create the largest protective mask in Africa and have it featured on a billboard. “The SHOUT4MASKS campaign has been privileged and honoured to have partnered with Marc Taback (Group Managing Director of Mediology) and Christo Van Den Bergh. Marc’s creativity and determination has been the driving force in gaining us magnificent traction with all the media owners in South Africa,” says Danny K and Kabelo Mabalane, co-founders of SHOUT4MASKS.
The expertise of Wow Guru Innovations (a unique design, fabrication and installation company) and Beith Digital (market leaders in digital printing) crafted a 3D fabric mask that spans 4 meters in length and 3.6 meters in width and weighs (together with its support framework) 180kg.
Marc Taback says, “We believe that creativity and innovation can be used to make a difference. We are proud of this work and the impact the campaign has had. We are grateful to all our partners on this campaign, who contributed their time, expertise, and resources at no cost. It's amazing what can be accomplished when we work together to help our nation.”
SHOUT4MASKS has already been able to distribute hundreds of thousands of masks to nurses and doctors in South Africa. The SHOUT4MASKS co-founders added their thanks in saying, “We could not have raised the much-needed funding without our partners. Words can never express adequately our feelings of immense gratitude to all who were involved and their magnanimous gestures in providing their skill at no charge”.