By: Ria Banerjee
Last updated : February 13, 2019 2:17 pm
Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair
Rajesh K Kishanpuriya, Managing Director of Ideazfirst Marketing Services, which had executed the brand display, said, “Our very idea behind this stall was to make it inviting and not a hard-selling element, though insurance is a serious business. We had lined up for a lot of customer engagement activities to make this platform lively. #MainSeHum was a big draw dual branding for us as we enjoyed the footfall of both online and offline branding where the married couples and the youths used the acrylic cut-out #MainSeHum for selfies and posted it on their social media sites.”