By: M4G Bureau
Last updated : August 28, 2019 12:07 pm
As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience
With the objective of creating awareness about the finest SUV in India’s automobile market today, the brand aims at targeting the automotive enthusiasts passing through the airport. Leveraging the airport environment where travelers are more willing to engage themselves in exploring due to long waiting times, the brand is showcasing the premium car at the promotional space in the common departure area, a high footfall zone at the airport.
“MG Hector’s campaign at Bengaluru International Airport with JCDecaux media is impactful & communicates with the audience effectively. We are elated to have their trust in our media for creating awareness about India’s first internet car. BIAL’s dynamic audience profile of both business & leisure travelers is what attract brands to advertise here. The noteworthy formats selected by MG Hector at the necessary touchpoints speak of its towering presence at the airport tapping the target groups just right”, says Raheel Amjad, Deputy MD, JCDecaux India.
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