Mahindra Lifespaces showcases new project, urges Mumbai to say ‘goodbye to traffic’

The innovation was planned and executed by The Social Street

Mahindra Lifespaces has showcased its new project in the outdoor with a clutter-breaking innovation on Mumbai’s Jog flyover. The innovation was planned and executed by The Social Street. The agency placed an innovatively designed creative on a billboard next to Jog Flyover which brought to life the main features of the project, namely its prime location, brilliant connectivity and the quality living space itself. This large format media has been booked for a long duration.

The innovation is linked to Mahindra Lifespaces’ project called Mahindra Vivante. The group works on building better spaces and has now pioneered the concept of integrated cities in India with "Mahindra World City Developments”.