By: M4G Bureau
Last updated : December 19, 2018 11:16 am
The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’
The aim of this year’s campaign was to popularize jeans as a category, not by portraying it as a casual item of clothing, but as one that brings out the stylish and sexy in you. The activity was executed by East Zone Team in collaboration with Trending Alive, a Kolkata based marketing and Event Company.
"It took us a long time to plan the entire activity; we sat down with the regional team to select the most popular designs from their Jeans category to put up for display as it is very important that what is featured for thousands of public eyes is also screened well. The activity was appreciated by the local authorities and most of all the fbb marketing team knew exactly what the people of Kolkata like,” said Neha Dhingra, co-founder, Trending Alive