By: M4G Bureau
Last updated : June 15, 2023 1:15 pm
The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India
Newly launched news channel, India Daily Live, has opted to capitalise on DOOH assets for its launch campaign.
Even prior to its launch, India Daily Live started a massive promotional drive across various parts of India. Beginning in Delhi, the campaign will soon extend to other parts of the country such as Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Gujarat, Punjab, Uttarakhand, Chhattisgarh and Goa. With as many as 2,000 LED screens having been used across metros, airports, bus shelters, taxi stands and other outdoor locations.
Speaking about the promotional campaign of the channel, Shamsher Singh, Editor-In-Chief, India Daily Live said, “This is the biggest ever promotional campaign run by any channel in the history of Indian news media. The promotions will soon take off to other states of the country and reach every nook and corner of the nation. Our content, our news stories, our special reports will make the nation one, irrespective of the fact that we stand as a Hindi news channel”.
The channel’s tagline – Har Din Rashtra Ko Samarpit! (Devoted to the nation, everyday), is a reflection of its promise to reach every Indian household with relevant news items.
The campaign was launched on 13th June and will be live for a period of one month. Viewers can watch India Daily Live 24/7 on all D2H and cable network services across India.
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