Results For "News"
112 News Found
LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.
In Digital OOH By Rajiv Raghunath - February 22, 2024
LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.
JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years
In OOH News By M4G Bureau - October 20, 2023
By the end of the year, JCDecaux will operate a total of 2,750 digital faces in Spain.
News18 India goes outdoor to shine the light on Amrit Ratna 2023
In Campaigns By Rajiv Raghunath - October 12, 2023
Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers
‘TV and DOOH complement each other’
In Viewpoints By Aayush Mohanan - August 18, 2023
Anindya Khare, Marketing Head, Zee Media talks to Media4Growth on the differences between TV, OOH and the possibilities that the medium offers advertisers.
Malabar Gold & Diamonds renews association with RRR actor NTR Jr.
In OOH News By M4G Bureau - June 21, 2023
The association will see the actor feature in Malabar’s upcoming consumer campaigns
India Daily Live launches country-wide DOOH campaign
In Campaigns By M4G Bureau - June 15, 2023
The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India
Jaikishin Chhaproo, Head Media & Brand PR, ITC joins OAA 2023 Jury
In OOH News By M4G Bureau - May 02, 2023
An industry veteran, Jaikishin has over 25 years of experience working in various brand segments such as FMCG, telecom, broadcast and e-commerce.
Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising
In OOH News By N Jayalakshmi - September 05, 2022
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?
Google makes DOOH inventory available in Display & Video 360 campaigns
In OOH News By M4G Bureau - August 29, 2022
Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time
‘For OOH, attention metrics are good news’
In Viewpoints By Rajiv Raghunath - August 29, 2022
Prof. Karen Nelson-Field, Founder and CEO, Amplified Intelligence shares her insights on the attention economy and what it can do for OOH, in an interview with Rajiv Raghunath. Edited excerpts: