By: M4G Bureau
Last updated : January 06, 2018 12:35 pm
The Mass Transit Railway (MTR) project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of “Festive delights to passengers” to life campaign
The project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of the design. The train compartment booth was done in real-life scale and was brought to life with two of the colourful mascots which looked to attract passengers coming in or out from the Kowloon station or going to and from the Elements Mall.
“The beauty of this campaign was being able to turn a simple idea into something interesting and fun, while also having the client’s full support in executing the project smoothly,” says Eric Park, Managing Director, Cheil Hong Kong.
“We are pleased with the outcome of this train compartment showcase, we hope our passengers can share the joy of Christmas while riding on MTR.” says Karen Woo, general manager – branding and mainland China and international business marketing of MTR Corporation.