GM Modular takes over Kochi metro

The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.

GM Modular, one of India’s leading switches and home electrical companies has rolled out its latest OOH campaign, this time using the Kochi metro trains as its canvas. The campaign has two major objectives; firstly, it aims to showcase GM’s diverse range of products apart from switches such as LEDs, Home Automation, wires & cables, Bluetooth music players and more. Additionally, the campaign also aims to a ‘premium’ image of the brand in the minds of target audience.

The complete internal and external metro train branding has been executed to provide a 360-degree experience of the GM product portfolio and its features to the metro passengers. The campaign features the father-daughter duo Suniel and Athiya Shetty as brand ambassadors. Kochi metro witnesses a daily footfall of over 1 lakh commuters, thereby providing great visibility for the brand. 

Vikram Adhikari - Associate Director Marketing, GM Modular, said, “GM Modular is a brand known to create products that make life easy for everyone at home. The brand ensures that it educates consumers about adopting new ways of living that lead to a comfortable lifestyle. Our priority is to understand consumer mind set and accordingly develop an insight-driven campaign. Our media mix was hence devised scientifically keeping in mind newer formats that would gain engagement from our core consumers. Kochi Metro is one such platform that has helped us drive our brand narrative, thanks to The Brand Sigma for executing the clutter breaking on the go branding proposition for us.  The popular and stylish father-daughter duo Suniel Shetty and Athiya Shetty promoting our brand will surely resonate with the target audience.”

Arnab Basu - Senior Business Director, The Brand Sigma, said, “Metro is the perfect example of technology connecting people. At The Brand Sigma, we believe great technology should be available and accessible for all by democratising it to address changing consumer preferences and trends. We are happy to serve a client like GM Modular that are new-age, passionate and coming up with new and latest technologies. There is a great synergy between GM Modular product portfolio and high-tech Kochi Metro which is again a great example of smart technology. Hence, we feel the brand has really leveraged the right media property in the right manner. It’s a pleasure working with GM Modular and we look forward to continued association.”