Campaigns
US’ Major League Cricket partners with Mera Hoardings to promote inaugural season
The League promotion will be conducted across the US and India.
Major League Cricket (MLC) has announced a partnership with Mera Hoardings for the promotion of the inaugural season of America’s first professional T20 franchise cricket competition. The promotion will be carried out across 800+ digital screens in the US and more than 1,000 digital screens in India, leveraging Mera Hoardings’ experience of promoting sporting events.
The digital displays will feature a rotation of superstar players set to take part in the competition. The six teams competing are – the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings and Washington Freedom.
Nineteen matches are set to take place at two cricket-specific venues in North Texas (Grand Prairie Stadium, Grand Prairie, TX) and North Carolina (Church Street Park, Morrisville, NC) leading up to the championship match on Sunday, July 30.
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Campaigns
‘Sunfeast Mom’s Magic Shines’ lights up the festivity with ‘Ei Pujo, Shine Koro!
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TendersSIMCA Advertising Limited secures advertising rights at Shirdi Airport
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate