By: M4G Bureau
Last updated : December 06, 2018 10:33 am
The brand has gone big with a OOH campaign featuring brand ambassador Varun Dhawan to promote its new men’s wear collection
The central theme of the campaign, conceptualised by DDB Mudra West, was to capture the quirk that Varun brings with his persona. Varun is energetic, versatile and has a connect with the masses. So the idea behind the fbb campaign is to celebrate Varun as he is – ‘Always Hatke’.
Taking a cue from the TVC wherein Varun is seen entering a restaurant, a gym and an award function in his typical ‘Hatke Style’, the OOH creative, while depicting the brand ambassador in different avatars and actions, showcases fbb’s new men’s collection across the casuals, athleisure, formals and party wear categories.
Talking about the ad campaign, Prachi Mohapatra, CMO, fbb, says, “fbb has always represented the youth’s style and their choices for latest fashion trends. We are delighted to have Varun Dhawan as the face of the campaign as he aptly represents the thought behind our new collection and it syncs with his energy and his unique style.”