By: Bhawana Anand
Last updated : June 18, 2019 10:00 am
The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range
Following the mainline promotion, wherein the excitement was built through a teaser campaign, the OOH campaign has also been rolled out in two phases. The the outdoor formats were designed to build curiosity with just the line ‘Moms have
The second campaign sequentially splashed the brand name and proposition, while highlighting the trust earned from moms.
Spread across Delhi, Gurgaon, Mumbai, Kolkata, Bangalore, Hyderabad and Chennai, the campaign was well communicated with wide screen formats including billboards, unipole, mall facade, gantries and FOBs. The campaign lasted for 15 days and the locations were selected as per the markets’ strength for Dettol across the northern and southern regions.
The entire Moms Mandate campaign was reportedly allotted bigger spends compared to the brand’s previous campaigns.