The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range
The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme
The agency will be headquartered in Gurgaon
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards,...