Charcoal Eats’ new appetizing campaign

The food chain brand has launched a month long campaign in Thane in association with The Media Ant

Indian food chain brand Charcoal Eats expands its footprints in Thane with an enticing outdoor campaign, in association with The Media Ant.  The campaign aimed at brand awareness, consumer attention and sales conversion, has been executed on large format sites and has been launched for a month.

Launched in September 2015, Charcoal Eats currently has 50 outlets across 15 Indian cities including Mumbai, Thane, Navi Mumbai, Ahmedabad, Kolkata, Bangalore, Pune, Gurugram, Chennai, Nashik, Gandhinagar, Jaipur, Jamshedpur, Indore, and Tricity. Of these, 27 offer dine-in facilities, while all offer takeaway and delivery.

Strategic media planning has been done to pick premium sites and capture heavy footfall traffic around the clock. Special innovation has been used at one of these sites with a large food bowl cut-out meant to tickle the taste buds and curiosity of audience.

The brand has plans to open another 250 outlets in the next 12 months to take the total number of its outlets to 300 across 20 cities.