In order to promote the tourism of the state, better known as the ‘God’s Own Country’, Kerala Tourism comes on transit mode to invite young travel enthusiasts using Delhi Metro transport. Directly handled by Eg. Communication, the campaign has been displayed on Line 3 & 4 running from Dwarka to Noida City Centre and Vaishali. The creative of the copy has been designed to showcase the

picturesque Kerala to attract the travellers with a simple message ‘Come Out & Play’ along with #GoKerala to further amplify this campaign on social media.

Earlier this year, the Kerala Tourism OOH campaign was spotted in the UK where the promoters had leveraged the transit format i.e. buses with the same hashtag.