Jeevansathi.com adorns bus shelters in mandap style in Delhi
By M4G Bureau - June 27, 2018
After sending out the message via TV, Digital medium, the brand takes ‘Be Found’ campaign to OOH platform to garner maximum eyeballs
Jeevansathi.com, an online matrimonial platform and a part of Infoedge, has adopted some of the bus shelters and has transformed them into make-believe ‘mandaps’ - straight out of an Indian wedding! This is a part of its offline brand and marketing campaign. At their latest bus shelter turned into a ‘mandap’, popular RJ of RedFM, Kisna engaged with shoppers and residents of Saket near
Select City Walk on the idea of modern-day marriage. Participants from the crowd had some hilarious takes on the subject.
Some of these bus shelters-turned-‘mandaps’ are already live and can be easily spotted by residents of Delhi in the neighbourhoods of Lajpat (near Gupta market), South Extension Market, Rohini City Centre (near Ambedkar Hospital), Subhash Nagar (near Pacific Mall), Rajouri Garden, Nirman Vihar, Rajendra Nagar, Jhandewalan and Tilak Nagar. These establishments have been beautified with flowers and vinyls to catch the attention of the passersby.
In an effort to create awareness and brand building, these ‘mandaps’ established across the city symbolise the big fat Indian wedding – emphasising how two individuals find one another and unite in holy matrimony, made possible by Jeevansathi.com.
Jeevansathi’s TVC and digital campaign launched in 2016 - ‘Be Found’ - had been much appreciated. The online platform today is the preferred choice of people to discover and connect with their potential life partners.
Commenting on the offline brand activation, Sumeet Singh, Chief Marketing Officer, Infoedge said, “Marriage is a serious business but at the same time one of the joyous events in one’s life. Maximum marriages in India are arranged. Jeevansathi as a brand is relevant even today. For a category like ours, which is a relationship-driven brand, there is a need to interact with our target audience and be different in our approach from the rest. Converting bus shelters into beautiful mandaps is our effort to garner interest and maximum eyeballs for the brand.”