Campaigns
India Today gets up & close to Bangaloreans
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.
AUGUST 2025
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Regulations strengthen OOH, say key industry players
Tata Coffee Gold awakens senses with 3D aroma-anamorphic experience
LOVETC paints Kolkata’s Durga Puja in lilac with taxi branding campaign
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A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Campaigns
Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
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Brand InsightsBillboards that spark cravings – Hocco’s bold take on OOH advertising
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Campaigns
Zoya brings creative elegance to the streets through OOH campaign
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TendersChitra OOH secures long-term advertising rights on Airport-Gandhinagar Road