Campaigns
India Today gets up & close to Bangaloreans
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.
-
Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
-
OAC
Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
-
Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
-
OAC
Raghav Anand, Partner at EY to speak at OAC 2025