HYUE launches high-impact OOH campaign

HYUE, the new-age lifestyle brand with Malaika Arora as its brand ambassador, has unveiled a bold and data-driven out-of-home campaign. Executed through DOOHIT, a full-stack OOH media platform, the campaign reflects HYUE’s vision of building meaningful brand presence by combining creativity with technology to connect with audiences. 

The campaign was rolled out across high-end Digital Bus Queue Shelters, Digital Billboards, and other premium outdoor assets, strategically selected through DOOHIT’s platform to maximise reach, visibility, and audience relevance. 

Nabeel Kadri, Co-Founder of HYUE, said: “Executing a campaign of this scale could have been complex, but DOOHIT’s platform made the process effortless. From helping us strategically select the most relevant OOH sites to seamlessly booking inventories, uploading creatives, and monitoring performance in real-time, everything was streamlined. The platform’s advanced analytics gave us clear insights into impressions, reach, and engagement, while its comprehensive reporting tools provided complete transparency. With automation reducing manual processes, we were able to act faster, optimise placements, and ensure our brand message reached the right audience with maximum efficiency.” 

Adding to this, Ashish Kudalkar, Business Head of DOOHIT, said: “Our goal has always been to simplify and strengthen OOH through automation and analytics. Working with HYUE on this campaign demonstrated how technology can remove inefficiencies and deliver measurable results by unifying media assets and buyers into one seamless platform. This campaign is proof that OOH can now be automated, data-driven and transparent as any other digital medium.”