HP, Sharda University ride high on cab branding

Transit media has come across as a sought-after branding option specially to garner youth looking for new admissions or starting new semesters. Leveraging this format, two brands- HP and Sharda University - have executed wide-spread cab branding campaigns in association with MyHoardings.com.

Tech giant HP (Hewlett-Packard), is running a campaign across Pune, using a staggering network of 120 cabs. The campaign promotes their HP Elitebook and the creatives are printed on cabs, with a placard placed inside for detailed information.

Sharda University’s campaign appeared on 100 cabs across Hyderabad to boost their admissions for the upcoming academic year.

“Since, transit media is offering new avenues of branding to advertisers to capture attention of audience, we are proposing new innovative forms of interactive media to clients in order to boost and ensure visible results from their marketing budget spends,” says Surendra Kumar Director at MyHoardings.com.