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FIFA dribbles in through the Gateway of India

The MAX, a joint venture between Tribes group and DDB, has been mandated to create an iconic event to announce the arrival of the tournament

Published

November 12, 2019

Pray Jani

Yet another grand event arrives in India with FIFA U-17 Women’s World Cup set for the year 2020. The Max has partnered with the All India Football Federation to launch the FIFA U-17 Women’s World Cup INDIA -2020 emblem on November 2019, exactly a year before the tournament kicks off in India.

On November 2, a closed event took place at the Gateway of India, which hosted dignitaries like the Sports Minister of India Kiran Rijiju, All India Football Federation President Praful Patel, Chief Women’s Football Officer for FIFA, MS Sarai Bareman, and a host of other athletes, who took to the stage with inspirational words about the power of sports and the power of women in sports within the country and around the world.

The emblem was launched through a 3D mapping projection created for the event, which showcased the story and the coming together of the emblem. The Gateway of India took on the colour of the FIFA U-17 Women’s World Cup.

“This was a historic moment that we are proud to be associated with, curating an unforgettable experience and telling a story has always been our prerogative and this is a fitting example of that,” said Sanjay Shukla, COO, The Max.

Gour Gupta, Managing Director Tribes Group, said: “This was a one month long endeavour to create something spectacular, a journey that wasn’t easy due to the weather conditions prevailing in Mumbai, but we delivered.”