fbb goes ‘Hatke’, a la Dhawan style
By M4G Bureau - December 06, 2018
The brand has gone big with a OOH campaign featuring brand ambassador Varun Dhawan to promote its new men’s wear collection
fbb has launched its latest brand campaign ‘Always Hatke’ featuring Varun Dhawan. The campaign seemingly brings forth the style and energy that exemplifies the Bollywood actor.
The central theme of the campaign, conceptualised by DDB Mudra West, was to capture the quirk that Varun brings with his persona. Varun is energetic, versatile and has a connect with the masses. So the idea behind the fbb campaign is to celebrate Varun as he is – ‘Always Hatke’.
Taking a cue from the TVC wherein Varun is seen entering a restaurant, a gym and an award function in his typical ‘Hatke Style’, the OOH creative, while depicting the brand ambassador in different avatars and actions, showcases fbb’s new men’s collection across the casuals, athleisure, formals and party wear categories.
Talking about the ad campaign, Prachi Mohapatra, CMO, fbb, says, “fbb has always represented the youth’s style and their choices for latest fashion trends. We are delighted to have Varun Dhawan as the face of the campaign as he aptly represents the thought behind our new collection and it syncs with his energy and his unique style.”
Ashish Pathak, Executive Creative Director, DDB Mudra West added, “Varun’s peppiness and ever energetic attitude is what inspired us to create this campaign. Varun Dhawan is a youth icon who always adds his own touch of quirk to everything. His charm, his style and his moves, which are always ‘hatke’ have always been loved by the youth and so we decided to celebrate all things Varun and all things fbb just the way they are – ‘Always Hatke’.”