Banking, financial services and insurance (BFSI) brands are seen to be particularly active in the OOH space in Q4 with various savings and investment propositions. Bandhan Bank, one of the more visible banking brands on the OOH canvas, is currently running a campaign, focusing on the branding part, and not on any particular offerings.

The campaign, featuring its brand ambassador iconic cricketer Saurav Ganguly, makes a neat cut on the OOH canvas, as is illustrated on this FOB media in Bengaluru.