Campaigns
Bandhan Bank back on OOH
The campaign features its brand ambassador Saurav Ganguly
Banking, financial services and insurance (BFSI) brands are seen to be particularly active in the OOH space in Q4 with various savings and investment propositions. Bandhan Bank, one of the more visible banking brands on the OOH canvas, is currently running a campaign, focusing on the branding part, and not on any particular offerings.
The campaign, featuring its brand ambassador iconic cricketer Saurav Ganguly, makes a neat cut on the OOH canvas, as is illustrated on this FOB media in Bengaluru.
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Campaigns
Burger King’s DOOH innovation for Korean Spicy Fest
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Digital Network
AD&VI DOOH network inaugurated at Anand Vihar Railway Terminal
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.